Hi, I’m Laura

I'm a Full Stack Content Designer with deep expertise in design systems and a growing focus on AI applications in content design.

With over 20 years of experience creating content for digital products, including 9 years as a content designer on UX and design system teams, I thrive at the intersection of language, design, systems, and user experiences. My passion lies in crafting clear, compelling narratives that bridge the gap between complex technologies and user needs.

Currently, I work at Sage as a Principal Content Designer where I:

  • Lead the content evolution of Sage's design system, creating scalable guidelines

  • Advise Content Designers and UX Designers on applying content design best practices

  • Co-design AI-driven features and document new patterns in the design system

  • Facilitate content design workshops to foster collaborative problem-solving

Before joining Sage, I was a Senior UX Writer at CrowdStrike, where I designed content for complex cybersecurity dashboards, simplifying user tasks and improving product adoption. I also led a UX writing team through a period of rapid growth.

Prior to CrowdStrike, I was one of the first UX Writers at Pearson, where I created content for higher education user interfaces, established UI content guidelines, and launched a design system team.

My recent focus has been on the intersection of AI and content design. I've completed a certificate in AI in Content Design from UX Content Collective, enhancing my ability to create user-centric content for AI-driven products.

When I'm not crafting words on screens, you can find me practicing yoga, swimming, or hiking.

If you’d like to chat about content design or AI applications, or see examples of my work, feel free to connect on LinkedIn or just send me a message.