Resume

Laura Wixted

Content Designer

Strategic content designer with 20+ years of experience in digital product writing and 9 years driving content design and design systems for global organizations. Proven leader in crafting AI-focused content experiences, aligning cross-functional teams, and delivering end-to-end content strategies that balance customer needs and business goals.

Key qualifications

  • Deep expertise in UX writing, content strategy, and design systems for enterprise products

  • Skilled at distilling complex technical concepts into accessible, user-centered experiences

  • Proven leader in mentoring writers, facilitating design reviews, and championing best practices

  • Experienced in style guide strategy, development, and governance

Professional experience

Sage | Principal Content Designer
Mar 2022-Present

  • Leading the development of content design patterns to support AI-focused accounting features

  • Advising Content Designers and UX Designers on how to create consistent UX copy

  • Mentoring Content Designers, facilitating UX writing workshops, and leading content critiques

  • Spearheaded the redesign of Sage’s content style guide, improving usability and adoption 

  • Defined the information architecture for a multi-site design system merge

CrowdStrike | Senior UX Writer
Jul 2020-Mar 2022

  • Designed content for complex cybersecurity software,  balancing clarity and security

  • Integrated UX writing best practices into CrowdStrike’s growing design system

  • Led cross-functional content strategy discussions for a design system redesign

  • Facilitated UX writing critiques during a period of rapid team growth

Pearson | Senior UX Writer
Sep 2017-Jul 2020

  • Co-founded Pearson’s design system team, establishing scalable, user-centered guidelines

  • Designed content for higher education products, addressing the needs of diverse global audiences

  • Developed guidelines and processes for a newly launched UX writing team

IBM | Various Content Roles
Feb 2002-Aug 2017

Lead UX Content Strategist May 2015-Aug 2017
Directed UX content strategy for a redesigned Support site, coaching technical writers on UX writing best practices

Senior Technical Editor Apr 2012-Apr 2015
Delivered editorial leadership, ensuring clarity and consistency across technical content

Senior Technical Writer May 2005-Apr 2012
Produced comprehensive technical documentation, improving product adoption

Technical Writer Feb 2002-May 2005
Developed technical manuals and user guides for complex enterprise solutions

CrossWorlds Software | Technical Writer
Jul 2000-Feb 2002

Vertical Networks | Technical Writer
May 1999-Jun 2000

415 Productions, Inc. | Content Editor
Nov 1997-Apr 1999

Education

  • Certificate, AI in Content Design, Scale & Impact, UX Content Collective, 2023

  • Certificate, Content Strategy for Professionals, Northwestern University, 2016

  • B.A. English Literature, San Francisco State University, 1995